February 4, 2010 Volume CXXVII Issue 1

Blood drives save lives

By AVA JORDAN
Copy Editor

Two students read information packets as they wait to give blood.

On Tuesday, Feb. 2, Georgetown College hosted its second annual competitive blood drive from 10:30 a.m. to 4:30 p.m. The competition began last year as a challenge between Georgetown and Campbellsville University. Both schools host blood drives and strive to get the most blood donated by their students and staff. Last year, Georgetown won, but this year’s winner will not be officially announced until the basketball game at Campbellsville on Saturday, Feb. 6.

The blood drive was organized by the girls’ basketball team this year. Gina Beining and Emily Drees specifically worked on the event, recruiting donors and putting up signs around campus in order to advertise the event. This year’s goal for the competition was to get 110 units of blood. At the last blood drive, held in November, approximately 100 units of blood were donated, 88 of which were successful. Beining said that over half of Georgetown’s donors are students of the college.

First-time donor Hillary Jones, a junior, said that she donated this year because she had never done it before and was happy to be able to do so. The blood donated at this blood drive will go to the American Red Cross, which is currently sending blood to Haiti for the earthquake victims. According to the Red Cross, three lives are saved for each individual who gives blood. However, only 38 percent of Americans are actually eligible to give blood and only 8 percent actually do. Each donor gives one pint of blood as well as enough for a small test tube or two for the testing process which each donation must undergo to ensure that the blood is safe to use in hospitals.


Hall of Fame inductees honored

By HILLARY THORNTON
Staff Writer

The Founder’s Day Convocation is an annual ceremony at Georgetown College in which individuals are recognized for their outstanding contributions to the college. On Tuesday, Jan. 26, six Hall of Fame inductees, two for 2009 and four for 2010, were inducted. Dr. Wayne Johnson and Judge Ron Meredith were the inductees for 2009. The late Dr. Johnson was an essential part of the Georgetown College Department of Music from 1955-1990. Judge Meredith was a magna cum laude alumnus of Georgetown College. He was appointed as judge for U.S. District court for the Western District of Kentucky by President Ronald Reagan. Judge Meredith lost his battle with pancreatic cancer in 1994.

The 2010 inductees were two couples that played a large role within Georgetown College as well as the surrounding community. The first couple, Horace and Maribeth Hambrick, met at Georgetown College and are both members of the class of ‘49. Both held various positions on campus as students as well as alumni. Horace served as college faculty for 46 years in the History department. He was a member of Pi Kappa Alpha and Maribeth was a member of Sigma Kappa.

The final inductees were Bill and Alice Marshall, 1957 graduates of Georgetown College. Bill was an athlete, contributor to The Georgetonian and involved in chapel choir. Alice was named Miss Georgetonian and the president of Sigma Kappa. After college the Marshalls served as missionaries in the Middle East. From 1997-2007 they served as co-directors of the Marshall Center for Christian Ministry at GC.

After the Hall of Fame inductees were recognized Dr. Allen presented the Curry Award to Dr. Bill Stevens and Dr. Cliff Wargelin for their dedicated work on curriculum reform. The ceremony speaker was Garvel Kindrick, who discussed founders and foundation. He challenged students to really think about what great value Georgetown College has. He urged students to see that the value at Georgetown College is long term. The main focus of this ceremony was to show full appreciation for where the college has come from and where it is today. Mr. Kindrick left the audience with this thought, “We may not have all the resources but we have the value.”


Using online media

GC Alumna discusses using online media in Marketing and Public Relations
By AVA JORDAN
Copy Editor

This past Tuesday, Feb. 2, Jessica Shields, the Web Coordinator for Georgetown College, spoke as part of the Invited Speaker Series sponsored by the Business Administration and Economics department and Phi Beta Lambda. The purpose of this series is to bring business professionals to campus in order to share their knowledge and experiences with students. The particular topic of Shields’s speech was the “Utilization of Online Media in Marketing and Public Relations.” Shields, a 2006 Georgetown graduate, majored in Art and is pursuing an MFA in Graphic Design from the Savannah College of Art and Design. She has been in photography and design since she was a teenager, working on yearbooks, newspapers and various other marketing projects. She has worked for the college as the Web Coordinator in Communications and Marketing for the past four years.

According to Shields, “One of the perks and challenges of working in a small marketing department like ours is that you are involved in so many different things and you rarely get stuck doing the same thing two days in a row. The plus side of that is that it is never boring, but you have to be extremely organized to manage everything.” On a weekly basis, Shields works on website design and maintenance, training faculty and staff to work on their own websites, designing and sending e-mails to alumni and friends of the college, taking photos for use in campus promotional materials and working on the college’s Facebook, Twitter, YouTube accounts and online alumni community.

After describing her typical weekly work for the college, Shields went on to discuss online marketing and advertising through use of websites, online advertisements like Google Ads, e-mail marketing and social media marketing. According to Shields, e-marketing is a really broad topic which covers the internet, e-mail, wireless media and the management of digital customers and can be interactive. “It ties together creative and technical aspects of the internet including design, development, advertising and sales,” she said. Internet marketing has become a multibillion dollar industry, with $16.9 billion dollars being spent by U.S. businesses in 2006. Shields said that a love of learning is the most important quality for people interested in working in this growing field because it requires people to constantly learn and apply new skills. “Every week I hear of new internet services, technologies and ways to market online. The technology that each avenue of communication is built upon is changing rapidly,” she explained.

Knowledge of Facebook, Twitter and similar sites is essentially a requirement to work in online marketing, and even static online ads have changed over the years. Now advertisers do not have to contact many individual sites and buy ads from them, but only contact an online advertising company that does the necessary work to target the appropriate demographic and place advertisements correctly. Other skills necessary for work in this growing field are organizational and multi-tasking abilities, as well as the ability to meet all deadlines. People like Shields work on anywhere from 10 to 20 different things in a day, balancing larger projects so that daily tasks can still be accomplished. Online marketing jobs also require the ability to work alone and take initiative on tasks, as there is less personal interaction involved in this field than in a typical public relations job.

The primary forms of internet advertising are websites, online advertisements, e-mail marketing and social media marketing, according to Shields. She said that, though websites are not traditionally thought of as a means of online advertisement, they are the first points of contact for customers online. If a website does not inform and interest customers, it is unlikely that they will respond to other methods of communication. However, all of these forms of internet advertising are very important to businesses today and are essential for people interested in working in this field to master. Online advertisements, the second form of online marketing, include small text ads, video ads and static image ads along the sides of websites. Marketing through this form can be done on specific sites or through services, like Google Ads, that target a specific demographic across a variety of sites. These services make advertising easy by targeting specific keywords, locations or gender demographics to better focus ads.

E-mail marketing, the third form Shields discussed, requires advertisers to acquire many e-mail addresses, both for current and potential customers and send messages directly to them. A major drawback to this advertising form is the process of building up and maintaining these e-mail lists. Social media sites like Facebook, MySpace and Twitter make up the fourth and fastest-growing form of internet advertising. As of 2009, only 3.5 percent of marketing budgets went to social media advertising, but that number is expected to nearly double in the next year. The quick communication associated with social media sites makes customers feel more valued. Online advertising and marketing have become major business ventures and people like Shields have to keep up with all of the changes to these fields. People who are interested in an ever-changing career and who love to learn would do well in online advertising, marketing and public relations work.


Around the WORLD!

News from all corners of the globe…

—78 year-old actor Rip Torn broke into a bank while inebriated over the weekend, because he thought it was his home. He is now incarcerated, charged with first degree burglary, criminal tresspassing, carrying a pistol without a permit, carrying a firearm while intoxicated and third degree criminal mischief.

—Russell Brand and Katy Perry will be getting married soon, and it has been reported that the wedding will be clothing optional.

—This week in Indonesia, it was announced that President Obama and the first family will stay there for more than a night sometime in the second half of March.

—The Russian North Fleet has been monitoring the U.S. military in the Caribbean since 2008, and issued a statement claiming that the 7.0 magnitude earthquake that devastated Haiti was caused by an “experimental shockwave system which could also create weather anamolies to cause floods, droughts and hurricanes.”

—The People’s Republic of China is expecting to have 30 million more men than women by 2020. To try and curb this shortage, the government is outlawing ultrasonography for determining the sex of the child, as well as imposing fines for people caught killing a child.

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